Cookie policy

Last updated: 6 August 2026

This Cookie Policy explains how TOY STATION LLC ("Toy Station", "we", "us" or "our") uses cookies and similar technologies when you visit or interact with toystation.ae (the "Website").

This Cookie Policy should be read together with our Privacy Policy. Where information collected through cookies or similar technologies identifies, relates to, or can reasonably be linked to an individual, we treat it as personal data in accordance with our Privacy Policy and applicable data-protection laws.

1. What are cookies and similar technologies?

Cookies are small text files placed on your browser or device when you visit a website. They allow a website to recognise a browser or device, remember preferences, keep a shopping cart working, protect transactions, measure performance and, where permitted, support personalised content and advertising.

We may also use technologies that operate in a similar way, including pixels, tags, software development kits, local storage, device identifiers and server-side technologies. In this Policy, we refer to all of these technologies collectively as "cookies" unless a distinction is required.

Cookies may be:

session cookies, which expire when you close your browser; or
persistent cookies, which remain for a defined period or until you delete them.

They may also be:

first-party cookies, set by Toy Station or on our behalf; or
third-party cookies, set or accessed by service providers such as Shopify, analytics providers, advertising partners, payment providers or social media platforms.

2. Who is responsible for the use of cookies?

For the purposes described in this Policy, the party responsible for the Website is:

TOY STATION LLC
Al Wasl Road, next to Post Office
Al Wasl, Jumeirah 1
Dubai, United Arab Emirates

Email: marketing@toystation.ae
Telephone: +971 50 677 0722
Commercial Licence: 873043
VAT Registration Number (TRN): 100483701700003

Our store is hosted on Shopify. Shopify and other service providers may process information collected through cookies on our behalf or, for certain purposes described in their own notices, as independent controllers or businesses responsible for their own processing.

3. Why we use cookies

Depending on your choices and applicable law, we may use the following categories of cookies.

3.1 Strictly necessary cookies

These cookies are required for the Website and services requested by you to function. They may support features such as:

page navigation and Website security;
fraud prevention and network management;
shopping-cart and checkout functions;
payment processing and transaction integrity;
account login and authentication;
remembering privacy and cookie choices;
load balancing, error detection and technical availability.

Because these cookies are necessary to provide the Website or a service you request, they generally cannot be switched off through our consent tool. You can configure your browser to block them, but parts of the Website may then fail to work correctly.

3.2 Functional cookies

These cookies allow the Website to remember choices and provide enhanced features, such as language, region, display preferences, recently viewed products or customer-support tools. If you do not allow them, some features may be unavailable or may not work as intended.

3.3 Analytics and performance cookies

These cookies help us understand how visitors use the Website, for example which pages are visited, how visitors move through the store, whether errors occur and how marketing campaigns or Website changes perform. We use this information to produce reports, improve the Website and understand store performance.

Where required by applicable law, we activate these cookies only after you consent.

3.4 Advertising and targeting cookies

These cookies may be used to measure advertising, limit repetition, build or infer audiences, personalise advertisements, and understand activity across websites, apps or devices. They may be set or accessed by us, Shopify, advertising networks, social media platforms or other marketing partners.

Information associated with these cookies may include online identifiers, device or browser information, interactions with the Website, approximate location derived from an IP address, and information about advertisements viewed or selected.

Where required by applicable law, we activate these cookies only after you consent. Depending on your location, you may also have the right to opt out of certain sharing, targeted advertising or similar uses of personal data.

3.5 Personalisation cookies

These cookies may help us tailor Website content, recommendations and shopping experiences based on your activity or preferences. Where required by applicable law, we use them only after you consent.

4. Legal grounds and consent

We use strictly necessary cookies because they are required to operate the Website, keep it secure, provide features you request, process transactions, comply with legal obligations or perform our contract with you, as applicable.

For non-essential cookies, including analytics, personalisation and advertising cookies, we request consent where required by applicable law. Consent must be freely given, specific, informed and indicated through a clear affirmative choice. Rejecting non-essential cookies will not prevent you from using the Website's essential shopping functions.

Where another lawful ground is available under applicable law, we may rely on that ground and will provide the information and choices required by that law.

5. Your cookie choices

When our cookie banner is displayed, you may:

accept all cookies;
reject non-essential cookies; or
choose categories through Cookie Preferences.

Non-essential cookies covered by the banner will not be activated before consent where prior consent is legally required.

You may change or withdraw your choice at any time by selecting Cookie Preferences in the Website footer or through the cookie banner when it is available. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Your choice is normally stored for a limited period so that we do not ask you on every visit. We may ask you to choose again if the consent record expires, the categories or purposes materially change, the Website cannot recognise your device, or applicable law requires renewed consent.

Cookie preferences are generally browser- and device-specific. You may therefore need to set them again on another browser or device, after clearing browser storage, or when using private browsing.

6. Current cookie details

The Cookie Preferences panel provides the current information available for cookies and similar technologies controlled through our consent tool, including their category, provider, purpose and duration, where available.

The specific cookies used may change when we update Shopify, our theme, Website functionality or installed applications. We review our cookie settings periodically and update the information made available through the preference panel and this Policy where appropriate.

Some technologies, including security, payment or server-side tools, may not appear as conventional browser cookies. Information about related processing is provided in this Policy, our Privacy Policy, the checkout interface or the relevant provider's notice, as appropriate.

7. Shopify and other third parties

The Website is powered by Shopify. Shopify uses cookies and similar technologies to provide and secure its platform, process transactions, support analytics and, depending on enabled services and your choices, provide personalisation or advertising-related features.

We may also use third-party applications and services for functions such as payments, fraud prevention, analytics, customer support, product reviews, advertising, social media integrations and Website performance. These providers may receive online identifiers, device or browser information, Website activity or other information necessary for their services.

Third parties may change their technologies independently. Their handling of personal data may also be governed by their own privacy and cookie notices. A reference to a third party does not mean that we permit it to use information for any purpose inconsistent with our instructions, contracts, your choices or applicable law.

For more information about Shopify's processing, please review the Shopify Consumer Privacy Policy available from Shopify's website.

8. Browser settings, Global Privacy Control and Do Not Track

Most browsers allow you to view, block or delete cookies. Browser controls vary, and blocking all cookies may affect essential Website functions, including the cart, account or checkout.

Where required by applicable law and supported by our systems, we will process recognised browser-based privacy signals, such as Global Privacy Control (GPC), as a request to opt out of covered data sharing, targeted advertising or similar processing for that browser and device.

Because there is not a single universally accepted standard for responding to every Do Not Track signal, the Website may not respond to all such signals. You can still use our Cookie Preferences control and any privacy opt-out mechanism made available for your region.

9. International data transfers

Some of our service providers may process information in countries outside the UAE or outside your country of residence. Where personal data is transferred internationally, we use or require appropriate transfer mechanisms and safeguards as required by applicable law. Further information is provided in our Privacy Policy or may be requested using the contact details below.

10. Retention

Cookie duration varies by purpose. Session cookies expire when the browser session ends. Persistent cookies remain until their stated expiry date, until they are replaced, or until you delete them.

Information derived from cookies may be retained separately for the period reasonably necessary for the relevant purpose, including security, reporting, dispute resolution and legal compliance, and then deleted or anonymised in accordance with our Privacy Policy and applicable law.

11. Children's privacy

The Website is intended for adults who browse or purchase products for children. It is not designed for children to make purchases independently, and we do not knowingly use non-essential cookies to profile children in violation of applicable law.

If you believe that a child has provided personal data through the Website without the authorisation required by applicable law, please contact us so that we can review the matter and take appropriate action.

12. Your privacy rights

Depending on your location and applicable law, you may have rights relating to personal data collected through cookies, including rights to request access, correction, deletion, restriction, portability, or information about processing; to object to certain processing; to withdraw consent; and to submit a complaint to a competent data-protection authority.

These rights may be subject to legal conditions and exceptions. To exercise an applicable right, contact us using the details below. We may need to verify your identity before completing a request.

13. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes to the Website, cookies, service providers, business practices or legal requirements. The revised version will be posted on this page with a new "Last updated" date. Where required by law, we will provide additional notice or request renewed consent.